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RSS Real Estate Podcasts Reviews

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Podcasting Real Estate Properties – Property Casting

podcatingReal estate firms are always marketing their property listings. It started with text letters, and lead to brochures with pictures. Then websites were integrated and pictures along with 360 degree showings were available. Now full scale audio and video tours are able to be shown, through numerous mediums. In addition, propertycasting uses RSS subscriptions, which allows viewers to click a subscribe button once, and they will receive the new property listing updates from the agency, as soon as they make them public every time after. It is the exact opposite of spam, and it is perfect for brokers with lots of contacts. Here is an example of how propertycasting can benefit your firm. This video example was shot at a commercial property in Miami. Propertycasting can be used in all areas of the real estate industry, Residential, Industrial , Commercial, etc..

Another great thing about propertycasting is its economic value. Whether you are a single agent or nationwide firm, you can have a propertycast produced cost effectively. If you’re unable to hire a professional firm to do your propertycasts, you can borrow or buy a digital video camera, spend a couple hundred dollars on some editing software, and use a $50 feed program to upload your podcasts to the web. While this may take some technical savvy, and the quality may not be that great, it can be done relatively inexpensively. This makes it accessible to all agencies, regardless of size. On the other hand, if you are a firm who has tens, hundreds or thousands of properties, it is not cost effective to do in house at all.

Real Estate Podcasts – Why Builders and Realtors Benefit from This Technology

Real Estate Podcasting is slowly trickling into construction builders & real estate companies business models. As the revelation of practical uses for this new medium become more and more apparent to business owners, a new form of online real estate sales begins. Podcasting has gained popularity over the last year at an intense growth rate. The reason for this success, is due large in part to the success of the Apple’s iPod. A name in which no way offers ownership of podcasting to Apple, but it does however give the computer giant, a fantastic product association whenever the word is uttered.

Podcasts are now able to be played on a plethora of devices, iPods, Psp’s, Video Cellphones, PDA’s, Pocket PC’s, Ultra Moblie PC’s, Tivo 2, and more. This explosion in accessibility is what is directly making podcasting a viable business tool; directly enhancing and affecting the way internet marketing, sales, and promotions are being used, as well as customizing its uses to any specific business brand or industry. With Real Estate podcasting, the return on investment begins as soon as the first podcast is downloaded. In today’s modern world time is a luxury, traveling is not always convenient, and efficiency is always top priority. Real estate podcasts merge accessibility with efficiency, and convenience with the comfort of buying. If you feel you need more education in real estate podcasts, freedommentor.com may benefit you.

When an interested party is shopping for a potential home or investment, they want to make sure they see and know as much as possible about the property before making a decision. Unfortunately, property purchasers are routinely disparaged by the lack of available pictures, data and information on a website. In addition, the inconvenience of scheduling a viewing of the potential property can be a deterrent as well. Real estate video podcasts allow the user to view a full video tour of the property along with an audio voice over of the broker’s listing information. These podcasts features high quality sales information scripts with beautiful pictures and live motion video, giving you a feel for the environment from any geographic location.

Real estate podcasts are meant to serve as a teaser to your buying audience. Especially for those who may have never inquired further, until they were tantalized by the visual satisfaction they were able to receive immediately. real-estate-podcastReal estate podcasting really becomes advantageous when the subscription model is attached. All podcasts can be subscribed to, with one click of a button, through your local aggregator, like iTunes, My Yahoo!, Goole reader, etc… Once a podcast is subscribed to, the user will receive every new podcast that is published to the file immediately as it is distributed. With home builders and realtors, this becomes highly advantageous for residual marketing and sales efforts. Having a direct link to an interested party allows the business to implement more highly targeted sales campaigns, geared towards specific individual & group needs. Investors can receive up to date video listings of new investment opportunities on the market. Home buyers who are looking over an extended period of time, can remain interactive with your company by receiving all the new updates of new properties in the area as they are available.

Podcasts are not only used in conjunction with a company’s website, but they are also listed in podcast directories, such as iTunes, Odeo, Yahoo Podcasts!, Google Base, etc. These directories are visual catalogues of podcast content. They organize the podcasts into segmented categories and then rank the most popular ones accordingly. The higher a podcast is ranked in its particular category, the more visibility that podcast receives. The great thing about podcast directories is that it separates the users into targeted demographics, by segmenting the location of the podcasts listed on the directory by category and information. This presents incredible potential for the business to create multi level marketing campaigns, aimed at their ideal demographic using this targeted method of consumer reach.

For the first time ever, the commercial industry has control on a direct avenue for multimedia distribution and penetration to the market based upon consumer demand and needs on a global scale. This control not only integrates seamlessly with internet technology, but it merges the traditional elements of sale, publicity and marketing with modern points of access and distribution. Real Estate podcasting allows home builders, brokers, buyers, sellers, investors and any interested party the chance to preview a product anywhere, anytime, and on any device they choose. The use of podcasting in the real estate industry will not only increase technological confidence among home buyers, but it will directly affect corporation’s turnover times, thereby increasing revenue and ultimately the bottom line. Ryan Hoback is founder and Chairman of What I Want Podcasting, a leading business podcast development firm. Specializing in the commercial application of podcasting for society.

10 Reasons Why Every Real Estate Agent Needs to Podcast

Home selling is a dynamic medium, which implies a need for the capacity to deliver compelling marketing materials in order to effectively showcase a property or a business. Podcasts (either audio or video) allow for a level of interaction and user experience that fulfills this need directly, giving sellers a rich medium to advertise their interests across the internet very effectively. Real Estate buyers and sellers are more liable to be broadband internet users then the general populace. Podcasts leverage broadband connections in order to make rich media content available to stream and deliver online, making them highly reachable and an attractive feature for the real estate industry.

real-estate-podcastingPodcasts serve as an easily distributable form of content that can be updated immediately and instantly consumed. If a realtor wants to showcase a new property that he or she has just added, they could be produced and published the same day, making the content to all of the subscribers, listing sites, and aggregators immediately. The dynamic nature of the real estate ‘information exchange’ is a perfect fit for the quickly adaptable medium of podcasts and RSS. Realtors have always been on the ‘cutting edge’ of technology. With reachability as a mantra as well as a competitive imperative, realtors had cellphones years before the masses of teenagers in the mall. Podcasts are most certainly ‘the hot new technology’ right now for many reasons in terms of internet communications, and as such they can be an effective competitive weapon for real estate professionals.

80 percent of consumers looking for properties begin their search on the internet. Since the web is now transitioning to these and video as the content formats of choice, what better place is there to focus your marketing initiatives? Podcasts are a marketing tool that potentially never stops working. They’re e-mailable, downloadable, and users can subscribe to them via RSS feed technology for free. You can literally be showing your listings 24 hours a day anywhere in the world. Podcast technology combines the benefits of enhanced listing information with tremendously wide syndication and distribution to the target markets and client buyers for high-end property listings as well as to the leading search engines like Google, AOL, Yahoo, MSN, iTunes and all of the web’s podcast directories. By aggressively embracing the latest advanced technology tools, it allows you to increase your marketing and sales success with your real estate clients.

Today’s consumers want an experience, and they want it online. Agents are able to deliver marketing content and property listings to these consumers directly. This gives the potential customer a better view of the agents business, market, and even their property listings – making the agent much more marketable online. Today’s market is characterized by increasingly tech-savvy home buyers looking for detailed, on-demand information, so putting podcasts to work can be the difference needed to get homes sold faster to the right buyer. Experts predict that the number of online podcasts and slideshow home tours will multiply dramatically over the next couple of years due to several factors, including competition for listings and increasingly affordable and easy to use technology.